obituaries and memorial pages, where they add biographical text, photos, videos, and receive condolence messages. Echovita enables visitors to express sympathy through virtual candles, messages, and by sending flowers or commemorative trees via partner services. The company also provides a funeral home directory and publishes informational articles and blogs about funerals, grief, and related topics. Through a solidarity or crowdfunding program, it shares a portion of sales from sympathy gifts linked to a memorial page with the family or a charity of their choice.