Company Performance Metrics
ebazaar.ge is the first online platform in Georgia that is changing the way how farmers present and sell their farm produce. At ebazaar.ge our mission is to provide our partner farmers with a digital sales channel and operational support in order for them to be able to sell their products on a state-of-the-art digital marketplace and reach
thousands of customers remotely.
The digitized process of listing farmers on the digital market, giving them unlimited space for their products, and the ability to reach all types of consumers – individuals and corporations thru the digital channels, creates a unique innovation tool facilitating market linkages.
PROBLEM DOMAIN
Seller Problem Domain In the world of 2022, when the pandemic period has forced all types of businesses to go online and make products available for remote purchase, the agricultural sector in Georgia is in no hurry to digitalize its presence. More than that, almost 90% of the regional households and farms have no direct access to the big markets in Georgia and have zero possibility to have any touch with the final customer in terms of receiving any feedback or feeling the market needs. Instead, according to the current flow, agricultural products are mostly sold in bulk at very low prices to 2-3 intermediaries who sell further, until the products reach the final consumer.
Buyer Problem Domain less regulated import of agricultural products and increased social awareness of the importance of healthy food drove social attention to the local farm products. At this point, many residents of the large cities turn to their relatives in the regions in search of reliable producers of agricultural products. This is also consistent with Georgian legislation - a local farmer isn't allowed to harvest genetically modified products, but the import of such products from other countries is not prohibited.
SOLUTION DOMAIN Ebazaar.ge – Digital Farmer’s Marketplace For farmers and households ebazaar.ge creates named digital counters, so the Farmers are easily identified and have the opportunity to place and sell an unlimited number of products. Farmers are also provided with an operational admin panel, equipped with product lists, order receiving, and customer feedback functionality. Each farmer has an assigned regional employee, who coaches farmers in digital sales and helps them prepare sold products for shipping. For the customer ebazaar.ge is a mobile responsive, easy purchase flow platform, where the customer simply finds desired products from desired farmers and regions, and receives them the next day at their doorstep.
