financial products in one easily-available setting, so that searching, browsing, or comparing beforehand is unnecessary.

EasyFinance.com aims to present consumers with the best offers available, facilitating their decision-making process. Products include loans, insurance, credit cards, mortgage solutions, ID theft protection plans, credit score, and credit monitoring. There are a number of helpful financial resources: tips, articles, tools (i.e. calculators) and FAQs.

The portal also serves as a platform for discussion. The Community module allows participants to openly share topics and exchange ideas while building the US financial product-oriented community; topics are moderated by industry experts centered around a particular theme. The community is based on a knowledge-based sharing model to provide consumers with unbiased and reliable information.