Company Performance Metrics
earmarkIQ develops an AI-powered personal finance application focused on UK users that connects to bank accounts via Open Banking to automate budgeting and salary allocation. The app analyses transaction histories to build financial profiles, categorise spending, and detect recurring payments and subscription price changes. It allocates paychecks
into bills, savings, investments, and discretionary spending using machine learning and payment initiation between user accounts. The built-in Ask IQ assistant, powered by Claude, answers user questions using transaction and goal data, and supports features such as goal tracking, net worth tracking, and financial reporting. earmarkIQ also offers partner finance tools for couples, a financial product marketplace funded by affiliate commissions, and gamified elements like streaks, challenges, and XP. In addition, the company provides free web-based calculators and guides for UK tax, salary budgeting, and profession-specific take-home pay.