Company Performance Metrics
- Shawn Bercuson: Founder and CEOPast Role: Prescreen, Founder and CEO
Earlyasset is a private market infrastructure company that brings price transparency and liquidity access to the venture secondary market.
The platform enables shareholders — including employees, founders, and early investors — to discover the estimated market value of their private equity, priced to their specific share class and cap stack
position using real market data, public comparables, and proprietary signals. Unlike last-round valuations or 409A estimates, Earlyasset models what a secondary buyer would actually pay today.
For VCs, LPs, and multi-asset holders, Earlyasset provides portfolio-level pricing across dozens of positions — uploadable via a schedule of investments — updated continuously as market conditions change.
When shareholders are ready for liquidity, Earlyasset Capital steps in as a direct buyer for qualifying companies (Series B+ with strong revenue and growth). For situations outside that criteria, the platform's SecondaryOS product helps issuing companies manage bespoke secondary transactions directly — handling shareholder communications, cap table coordination, and share pricing for transactions of any size and stock class.
Earlyasset removes the friction, opacity, and broker dependency that have historically made private market liquidity inaccessible for most shareholders. The result is a transparent, company-friendly process that puts shareholders in control of when and how they access the value they've earned.