electronics. Its patented technology involves recovering leather fibers from waste streams and engineering them into customizable sheet materials that retain the look and feel of leather. Gen Phoenix partners with brands to offer material solutions that align with circular economy goals, promoting responsible sourcing and reduced environmental impact. The company supports traceability and material transparency through digital tools that enable partners to track sustainability attributes. By integrating recycled inputs and avoiding virgin leather production, Gen Phoenix provides a scalable alternative to conventional materials.