to create a very competitive marketing scheme, and get smaller companies to join with them. It’s beneficial for everyone when you have protocol, and a larger marketing fund. Who wants a system from Joe and Joe Jr., when you can get a system from a nationally recognized organization? The customer right now is anyone looking for professional installation in one of the areas that they subcontract to, anyone looking for professional installation right here in Northwest Indiana, anyone who owns a security/surveillance company wanting to use their products, and the enthusiast buying their products to do it himself.