Exchange inventory totally brand safe (Ad exchange is an economical source of inventory that requires a technology to access it properly and take only good inventory from it)

Audience target by interest: we target videos based on their audio track. can target by categories (auto, sports, health, etc.) or by keywords, just like google adwords.

New creative opportunities: advertisers can for example associate a brand to a sound or music. Whenever a video containing that sound plays, can push ad to associate brand to that sound.