Brands spend billions trying to make people like them. But, annoying people won't win any popularity contests and plastering logos all over everything people love (e.g., entertainment, sports, charity events) is expensive and delivers zero engagement or metrics. Folks will tell you that they don't care (or even notice) who's sponsoring the show. Dympol gives people reasons to care, and advertisers, a better option.
Dympol's transactional advertising platform introduces the accountability of performance advertising to branded entertainment and cause marketing. We deliver measurable engagement by linking advertisers directly to sports and entertainment fans. How do we achieve double-digit conversion rates? We don't interrupt; we empower. Brands get noticed in a positive way that earns genuine appreciation.
We convert passionate fans into loyal customers with exclusive and relevant deals and other benefits. For instance, our Charitable Checkout app connects brands to our network of influential people and organizations, and their followers. When fans give to celebrity-endorsed causes, they get brand-sponsored discounts and are publicly thanked by their heroes on social networks. The app can live in e-commerce checkouts, on social networks, or as a mobile app that enables event-based activation (with instant rewards like VIP access).
Founder, Jay Ziskrout, is a former Punk Rock star, commercial pilot, gentleman farmer, international media exec. and tech entrepreneur (Arista/BMG, Epitaph Europe, Grita!/Latinovision, and The CMJ Network) working to make good things happen at checkout. The company's advisors and team members include senior executives from Disney, EMI, eMusic, GarageBand, GMR Marketing(Omnicom), iLike, IODA, IUMA, Live365, Microsoft, Saatchi & Saatchi, Thomson Reuters, Warner Bros., Virgin.
Funding Rounds (1) - $402.5kUpdate
Current Team (3)Update
Board Members and Advisors (1)Update
|Jun 16, 2011||Venture Beat - Dympol enables charitable donations at the online checkout stand|
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