Company Performance Metrics
Duel's Brand Advocacy Platform empowers brands to engage and manage expansive communities of social affiliates, content creators, and micro-influencers, driving customer acquisition and revenue growth at scale. The platform also provides accurate measurement of the true ROI from advocacy, offering insights into its impact on Social Commerce,
compared to traditional advertising.
Duel is committed to partnering with brands that prioritize people and the planet over profit. As a B Corp Certified company, Duel helps brands reduce their reliance on digital advertising through its innovative Social Affiliate and Brand Ambassador programs.
Founded by world-record-holding adventurer and former brand ambassador Paul Archer, alongside viral games developer Panagiotis Tsarouchis, the Duel team combines expertise from psychology, branding, and community building. Team members have previously contributed to companies such as Amazon and Lululemon.
The platform is trusted by leading brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, and ELEMIS, with the Duel team having consulted with hundreds of other brands across diverse industries.
