Company Performance Metrics
Dror Benshetrit: Designer and Principal
Dror creates ideas as a vehicle for change, where a structural, emotional, or metaphorical shift yields profound results. Their passion for ideas stems from more than a desire to disrupt: Ideas reflect their experimental spirit and boundless imagination, and allow us to initiate a radical alchemy across disciplines. They use ideas as a medium to
achieve value, integrity, and authentic connections.
The New York studio is led by Dror Benshetrit, a designer, thinker, dreamer, and futurist whose ingenuity informs a striking range of affecting, unconventional work. Together, their team of designers, artists, writers, and architects tackles ambitious pursuits by considering the big picture. Their intentionally cross-disciplinary work sharpens their larger understanding of the contemporary environment—built, aesthetic, or otherwise—fueling their ability to devise unexpected yet valuable ideas that lay at the intersection of art, architecture, and design. Rooted in the notion of change, a process in which an object is curiously indeterminate, their work effectively blurs and pushes boundaries.
They engage in unexpected collaborations with top-tier companies, developers, and institutions that share their commitment to promoting well-being through design. Since launching in 2002, they have partnered with Alessi, Bentley, Cappellini, SHVO, Target, and TUMI, among others, whose invaluable knowledge and technical expertise help bring their ideas to life in industries that vary in nature and size. Fueled by Benshetrit’s dedication to promoting well-being, the studio’s distinctive approach results in meaningful, imaginative work that contributes to the greater good.
