Company Performance Metrics
Nicholas Rowley: Executive Chairman
Founded at Cranfield University, DriverMetrics® is a scientifically validated driver risk management programme proven to reduce road collisions by changing driver behaviour.
DriverMetrics® has been used by over 500,000 fleet drivers in more than 45 countries. In the UK we work with Balfour Beatty, Keuhne & Nagel, RBS, Schneider Electric,
Arriva Bus, and multiple UK emergency services organisations. Internationally we work with companies such as Shell, Greyhound, Imperial Tobacco, Stanley Black and Decker and Unilever.
Most driver risk management programmes and technologies target driver skill (i.e. mastery of vehicle operation). DriverMetrics® takes a different approach by focusing on improving driver behaviour (i.e. by profiling personality-based emotional responses to driving) given that this is the principal contributing factor in the majority of road traffic crashes.
The DriverMetrics® programme begins with the Driver Risk Index™, the world’s most scientifically validated and globally benchmarked, commercially available behavioural driver risk assessment. It also encompasses state-of-the-art e-learning, specialist workshops and online or telephone coaching.


