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Driven Living is a not-for-profit organization that uses motorsport as a platform to support individuals affected by rare diseases. The organization runs awareness initiatives that highlight the challenges rare disease patients and their caregivers face. It organizes fundraising campaigns, including contests and motorsport event activations, to
direct donations to organizations involved in rare disease treatment, care, and research, beginning with SickKids. Driven Living also focuses on building a community by connecting patients, caregivers, and advocacy groups to share knowledge and resources. Through these programs, it seeks to raise awareness, channel funding to medical institutions, and create a supportive network for those impacted by rare diseases.