Company Performance Metrics
- Justin Peress: Chief Financial OfficerPast Role: Gamefam, Vice President of Finance
- John Cannata: Founder, CEO
Do Big Studios (DBS) is one of Roblox’s most powerful yet controversial forces, a company founded in 2020 by John Cannata and built on a model of acquiring fast-growing games and reshaping them into high-revenue products. On paper, DBS boasts staggering statistics—tens of billions of visits across its portfolio, record-breaking concurrent user
counts, and a company valuation in the billions of dollars. Its flagship titles like Steal a Brainrot, Grow a Garden, and Blade Ball often dominate Roblox charts, cementing DBS as an industry titan. Yet the success is shadowed by constant criticism: once a game is absorbed into DBS, its identity often shifts under layers of monetization—loot boxes, pay-to-win passes, FOMO-driven events, and so-called “phantom updates” that introduce new spending hooks without warning. Supporters argue DBS brings scale, polish, and visibility to Roblox games, but detractors see a company driven less by creativity and more by aggressive exploitation of players, particularly children. Between hidden acquisitions, and community backlash, DBS has secured its place as both a giant and a lightning rod in the Roblox ecosystem, a studio praised for its reach but condemned for the way it achieved it.