Company Performance Metrics
Dimension Media IT Ltd are developing an
innovative advertising metrics and content
management system for the digital out-ofhome
advertising market. Their solution
combines facial recognition software with a
camera to assess the age and gender of a
face looking at a digital sign. This data
combined with their content management
system will
allow advertising to be tailored
specifically for the target audience in real
time.
One of the additional benefits of the system
is that advertisers will have access to realtime
metrics around age, gender, location,
time and length of engagement of the
audience with their ad over the course of
their ad campaign.
Dimension’s solution will allow any
advertiser to download content (for
example, a JPEG or video file) over the
Internet onto their content management
system. Using the management system the
advertiser will profile their target audience,
location and budget (that is, how many
impressions they want).
A typical example would be a perfume
company running an ad for a fragrance
targeting women between the ages of 20
and 35 looking for 20,000 impressions over
a period of a month.
