Company Performance Metrics
Dijit develops a b2b platform targeting the entertainment industry, enabling it to efficiently spend and target promotional budgets and collect exponentially more and better data about actual audiences than ever before.
Platform:
Our platform encompasses b2b and b2b2c products that build highly detailed, relevant, and unique
"entertainment taste profiles" (ie ensuring comedy fans see more ads for comedy shows, not reality shows they may not enjoy).
With our proprietary data profiling we measure campaign performance across platforms and all the way to consumption, encompassing live TV, streaming, and DVR/catch-up viewing.
b2b2c Products:
Dijit's primary consumer-facing app is NextGuide, an automated and curated directory that includes Live TV and Streaming Services (iTunes, Amazon, Hulu, and Netflix), combining them into a single beautiful discovery and browsing experience. Key components include proprietary hyper-personalized Recommendation algorithm, social discovery and recommendations, and one-click to Stream or Record on DVR.
NextGuide currently averages 4.5 stars in the iOS App Store, and an Android version is coming later this year. The product is also available on the web at http://www.nextguide.tv
