Company Performance Metrics
DigitalImpulse is a full service digital marketing agency providing end-to-end digital marketing solutions to our clients. We offer customized services for various businesses needs like start ups, attracting more customers, branding and product awareness. We have designed an innovative DI Marketing model which uses scientific tools to optimize the
marketing performance.
DI Marketing Model: How to design an effective marketing campaign
Let us first understand why do we need a model?
Thousands of agencies and freelance marketers exist in the market today. Most of them design and execute marketing campaign on behalf of their customers. They simply take input from their customers and put that into marketing campaign. This type of marketing is not only ineffective but also very dangerous for businesses in the long term. For example, most SEO optimizers use backlink software and buy backlinks to speed up the search engine optimization process. Google has recently announced that it penalizes such types of link heavily. It is like jumping a red light. It may be beneficial in short term but very harmful in long run. At DigitalImpulse, we follow a scientific approach towards digital marketing as given below:
Step 1: Business Analysis
Step 2: Competitive Analysis
Step 3: Objective of Internet Marketing
Step 4: Target Segmentation: Selecting Target Audience
Step 5: Channel Mix: Selecting the right Channel
Step 6: Campaign Design
Step 7: Campaign Execution
Step 8: Measurement and Optimization
