Company Performance Metrics
Stuart Lauchlan: Co-Founder & EditorPast Role: Shift Media, Editorial Chief
Phil Wainewright: Co-FounderPast Role: ZDNET, Contributor
Diginomica is a media property that provides informed reportage and opinion based upon its daily contact with buyers and practitioners. The company is composed of an experienced team of practitioners, consultants, analysts, and content creators. It believes that a true partnership, which involves a degree of knowledge transfer between partners and
content producers, elevates the conversations that buyers want and into which vendors can provide invaluable insights. The company actively encourages those conversations through comment and content.
Diginomica believes in transparency. Hence it ensures that readers can readily distinguish between that content which it provides and that which comes from partners. The company also holds the right to edit incoming partner copy where it feels that it is not adding value. It encourages calls to action because those are the ways by which potential buyers can discover more information from vendors.
Diginomica also believes in supporting the interests of small, start-up style businesses. It was founded in 2013 by Stuart Lauchlan, Kenny MacIver, Phil Wainewright, Jon Reed, and Dennis Howlett.
