segments in the talent acquisition market are the recruitment software providers, which will grow to $3 billion in 2015 with growth rates of 14.3% over the past 5 years. Market experts estimate that the U.S. represents approximately one-third of the world market and that the Global Talent Acquisition Market exceeds $400 billion (Market Line).

Digi-Me believes that all players in the talent acquisition market – whether employers or their software and service providers – will benefit from the use of video for employment advertising and employer branding. Because Digi-Me’s target customers and service providers are global themselves, and because its cloud-based technology platform is global and completely scalable as well, management believes Digi-Me is capable of addressing the global talent acquisition market. Management estimates its video services potentially constitute 10% of the talent acquisition market, of which an estimated 10% is actually reachable by Digi-Me, resulting in a global, addressable market opportunity of $4 billion.

To provide perspective, the development of internet-based employment services enabled employers to eliminate 92% of newsprint classified ads from 2000 -2009, as classified ad spending dropped from $8.5 billion to $750 million. The Company expects rapid adoption of video capabilities to complement internet text postings because of dominant trends in consumer preferences driven by technology: high penetration of smart mobile devices, video streaming, social media, and the dramatic increase in video consumption among all demographics.