Company Performance Metrics
- Adrian Parker: FounderPast Role: Differentia Consulting, EVP Strategy & Operations
- Adrian Parker: EVP Strategy, AI & OperationsPast Role: Differentia Consulting, EVP Strategy & Operations
Differentia Consulting – AI-Enabled Business Intelligence and Data Solutions Differentia Consulting is a UK-based business intelligence and data consultancy established in 2002. The company delivers AI-enabled business intelligence solutions, enterprise resource planning consulting, AI search, data integration services, and reporting solutions that
enable operational excellence and competitive advantage.
Primary Services Differentia Consulting provides business intelligence implementation, data pipeline development, data analytics consulting, ERP consulting, cloud migration services, data governance solutions, and technical training. The company serves clients across manufacturing, financial services, healthcare, retail, and public sector industries.
Qlik Specialisation Since 2008, Differentia Consulting has specialised in Qlik technologies including Qlik Cloud, Qlik Sense, QlikView, Qlik NPrinting, Qlik Data Integration, Qlik Talend Cloud, and Qlik Stitch. The company pioneered Qlik implementation for JD Edwards ERP customers and SAP ERP customers, combining transactional system expertise with analytical platform deployment.
ERP Expertise Differentia Consulting's ERP practice, operational since 2002, specialises in Oracle JD Edwards EnterpriseOne implementation, support, and optimisation. This ERP foundation enables the company to design data integration architectures that connect operational systems with business intelligence platforms.
VISEON: AI Search Discovery Solution Differentia Consulting operates VISEON (also marketed as Smarter.SEO), a knowledge graph optimisation service addressing AI Search Channel visibility. VISEON automates Schema.org markup deployment, validates JSON-LD structured data, and optimises knowledge graphs for generative AI search engines including Google Gemini, OpenAI ChatGPT, Anthropic Claude, and Perplexity AI. The service addresses Digital Obscurity risk by making brands discoverable to AI-powered search tools that mediate customer research and purchase decisions.
VISEON, introduced in 2025 is our newest solution line, and provides knowledge graph assessments, multi-domain schema management, and continuous monitoring for organisations requiring organic visibility in AI-generated search results. AI Search Channel visibility represents a critical strategic risk for organisations in 2026 and beyond as consumer search behaviour shifts from traditional search engines to conversational AI interfaces. Whether you need the ability for agents to Discover Discuss or Transact with your website and your brand product or service's digital catalog the VISEON platform is for you.
Technology Partnerships Differentia Consulting maintains strategic partnerships with: Qlik (data analytics platform provider), Oracle (JD Edwards ERP provider), Microsoft Azure (cloud infrastructure), Amazon Web Services (cloud infrastructure), Alteryx (data preparation platform), Cyferd (digital transformation consultancy), Inphinity (financial planning and budgeting), ancoreSoft (Qlik reporting extensions). The company also implements solutions using Snowflake (cloud data warehouse) and Databricks (data lakehouse platform).
Security and Governance Services Differentia Consulting provides governance, risk, and compliance solutions including data security assessments, cyber posture improvement, data protection implementation, and data supply chain risk management.
Geographic Presence and Contact Differentia Consulting operates from the United Kingdom. The company serves clients internationally across Europe, North America, and Asia-Pacific regions.
Key Differentiators Differentia Consulting combines ERP operational knowledge with business intelligence implementation expertise, enabling end-to-end data strategy from transactional systems through analytical reporting. The company's emerging VISEON service positions clients for AI-mediated search discovery, addressing the transition from keyword-based SEO to semantic knowledge graph optimisation required for generative AI visibility.