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Diddo Logo
Diddo Growth Score
86
CB Rank
23014
Heat Score
64
Diddo empower a paradigm shift and open up new revenue streams for social commerce.
Founded
obfuscation
PrivateSeed Los Angeles, California, United States11-50 www.shopdiddo.com
Fashion
Retail
Software
Overview

Diddo
Total Funding
obfuscation
Growth Score
86
Heat Score
64

Total Funding
obfuscation
obfuscation
Seed raised
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Growth Score86
-3 pts
in past quarter
Heat Score 64
-2 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About Diddo

CB Rank
23014
Diddo empower a paradigm shift and open up new revenue streams for social commerce.
Founded
obfuscation
PrivateSeed Los Angeles, California, United States11-50 www.shopdiddo.com
Fashion
Retail
Software

Funding Rounds

Seed
OBF
in
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Seed
OBF
in
obfuscation

Key People

Details

Legal Name SHOP DIDDO, INC.
Operating Status Active
Company Type For Profit
Founders  Pamela Chen, Rishi Nair, Ryan Sullivan
About the Company
Diddo empower a paradigm shift and open up new revenue streams for social commerce.
Diversity Spotlight 
Women Founded
Predictions & Insights

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Runway Speculation

Products & Services

Diddo Shoppable Video Platform
A platform that enables viewers to purchase products directly from video content on any screen using AI-driven product recognition and native checkout.

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Financials

Company Funding

Total Funding Amount 
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Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
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Seed Round - Diddo Logo
Seed Round - Diddo
1
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Comcast NBCUniversal SportsTechSeed
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Seed Round - Diddo Logo
Seed Round - Diddo
1
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Comcast NBCUniversal SportsTechSeed
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Seed Round - Diddo Logo
Seed Round - Diddo
1
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Comcast NBCUniversal SportsTechSeed
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Seed Round - Diddo Logo
Seed Round - Diddo
1
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Comcast NBCUniversal SportsTechSeed
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Seed Round - Diddo Logo
Seed Round - Diddo
1
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Comcast NBCUniversal SportsTechSeed

Funding Rounds

Total Funding Amount 
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Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Seed Round - Diddo Logo
Seed Round - Diddo
1
obfuscation
Comcast NBCUniversal SportsTechSeed
obfuscation
Seed Round - Diddo Logo
Seed Round - Diddo
1
obfuscation
Comcast NBCUniversal SportsTechSeed
obfuscation
Seed Round - Diddo Logo
Seed Round - Diddo
1
obfuscation
Comcast NBCUniversal SportsTechSeed
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Seed Round - Diddo Logo
Seed Round - Diddo
1
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Comcast NBCUniversal SportsTechSeed
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Seed Round - Diddo Logo
Seed Round - Diddo
1
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Comcast NBCUniversal SportsTechSeed

Investors

Unlock company funding data, including rounds, dates, amounts, and investors.
Investor Name  
Lead Investor  
Funding Round  
Partners  
Comcast NBCUniversal SportsTech Logo
Comcast NBCUniversal SportsTech
Yes
Seed Round - Diddo Logo
Seed Round - Diddo
—
Comcast NBCUniversal SportsTech Logo
Comcast NBCUniversal SportsTech
Yes
Seed Round - Diddo Logo
Seed Round - Diddo
—
Comcast NBCUniversal SportsTech Logo
Comcast NBCUniversal SportsTech
Yes
Seed Round - Diddo Logo
Seed Round - Diddo
—
Comcast NBCUniversal SportsTech Logo
Comcast NBCUniversal SportsTech
Yes
Seed Round - Diddo Logo
Seed Round - Diddo
—
Comcast NBCUniversal SportsTech Logo
Comcast NBCUniversal SportsTech
Yes
Seed Round - Diddo Logo
Seed Round - Diddo
—
Market Intelligence
People
View Profiles & Contacts
Headcount 11-50 Employee Profiles 3 Contacts 3

Employee Profiles

News

News and Press

News•Apr 9, 2026
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News•Apr 8, 2026
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News•Jan 21, 2026
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News•Feb 25, 2025
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

1,553
1,727.06%
 in past month

IT Spend

$415.2KThis year, Diddo is projected to spend $415.2K on IT, according to Aberdeen.

Active Website Tech Count

13Diddo is actively using 13 technologies for its website, according to BuiltWith. These include Common Crawl, nginx, and  IPv6.
Sub-Organizations
Frequently Asked Questions

Where is Diddo's headquarters? Diddo is located in Los Angeles, California, United States.Who invested in Diddo? Diddo has 8 investors including Comcast NBCUniversal SportsTech and  Neo.When was the last funding round for Diddo? Diddo closed its last funding round on
obfuscation
from a Seed round.Who are Diddo's competitors? Alternatives and possible competitors to Diddo may include Firework, buywith, and  Videowise.How much funding has Diddo raised to date? Diddo has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
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