diamond appraisal courses through the AIDC (various shapes, sizes, qualities) and also pursuing further training via the Gemological Institute of America (GIA). Mr. Dhir also has broad experience in the marketing industry, and has business management training.Also, he has vast experience in sales via employment with TD Canada Trust and BC Ferris.

Limited global supply of diamonds Consumers' demands for beautiful products at various price points. Stress put on luxury goods market by economic crisis, which pressures the jewelry industry as a whole to offer affordable products.Also Consumers grow more concerned regarding unethical practices such as forced labor and child labor which hiders the jewelry industry.

Ethical partnerships with established manufacturers will be initiated on a limited basis in Canada, with plans for company-owned manufacturing facilities to be established as the company matures. Dhir diamonds will not sell certified diamond stones, which will strongly appeal to the market segment that does not require paper documentation to represent beauty.

Dhir Diamonds manufactures diamonds and will later expand into the manufacture of gemstone-quality jewelry. A primary competitive edge for Dhir is the purchase of diamonds from various companies in India and Africa at a very favorable exchange rate and then selling them in Canada (and in the U.S.). Efficient call centers will be utilized to efficiently handle national and international sales. In addition, the Company's principal is a diamond industry professional and is well networked in the U.S., India, and Europe.