design, it does not replicate the number keypad in the app again. Instead, users could type or issue voice commands to jump to channel of choice. For ex-user can type "All Tom Cruise Movies" which will show a list of channels currently running movies starring Tom Cruise. This is the same kind of fundamental transition that happened in the web in the 90s where web navigation moved from the bookmarks era (yahoo) to the free text search era(google).