25 years for long-term client partnerships, technical depth, and measurable commercial outcomes. Core team tenure averages nearly two decades. Several client relationships have run for eight to nine years.

What we do The business operates across four service lines: - Bespoke web software development: Custom web applications, CRM integrations, multi-vendor marketplaces, and secure portals for complex requirements. Project range: £15k to £80k. - High-performance WordPress: Lean, fast, conversion-optimised WordPress builds for businesses that need results, not just a presence. - Generative Engine Optimisation (GEO): Devstars is an early mover in GEO, the discipline of optimising for AI-powered search tools including ChatGPT, Google AI Overviews, and Perplexity. With 59% of Google searches now ending without a click, visibility in AI recommendations has become as commercially significant as traditional search rankings. - Fractional CMO and digital strategy: Senior marketing direction for founder-led businesses and established companies, typically structured at 18 hours per month per client.

Clients and track record Devstars has delivered projects for the Ministry of Defence, Heathrow Airport, G4S, and Monzo Bank, alongside a consistent roster of SMB and scale-up clients. Notable ongoing partnerships include Headmasters (56-location UK salon chain, 8 years), Investors in Property (award-winning Alpine property portal, 9 years), and Dash Rides (UK e-bike subscription marketplace, concept to live in under 30 days).

Technology stack WordPress, Yii Framework, LAMP stack, WooCommerce, Shopify, and custom software architecture. The team is actively integrating AI agent workflows for content production, research, and operational efficiency.

Growth trajectory Devstars returned to profitability following a difficult 2024, with combined 2025 revenue of £484k across both entities and a target of £650k to £750k for 2026. The Jersey entity grew by 352% year-on-year in its second full trading period and achieved a 22% net profit margin. The business is targeting a multi-million-pound revenue run rate within three years, underpinned by GEO first-mover positioning and expanding retainer relationships.

Headquarters: Jersey, Channel Islands (with UK operations)