Total Funding Amount 
CB Rank (Company) 
Deserve is a next-gen fintech company that is helping millennials and Gen Z’s gain access to fair credit products through m/c learning.
Analytics, Big Data, Credit Cards, Financial Services, FinTech, Internet, Machine Learning, Mobile Payments
Headquarters Regions 
San Francisco Bay Area, Silicon Valley, West Coast
Founded Date 
Kalpesh Kapadia, Michael Hallinan
Operating Status 
Funding Status 
Late Stage Venture
Last Funding Type 
Series C
Number of Employees 
Also Known As 
Legal Name 
Deserve, Inc
IPO Status 
Company Type 
For Profit
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Contact Email
Phone Number 

At Deserve, they are committed to providing deserving but underserved people access to fair credit.

When it comes to credit, most young people are caught in a catch-22: you don’t qualify for the credit because you lack a credit history, and to build a credit history you first need to get credit.

Deserve is different. Where traditional lenders see risk, Deserve sees the potential. Instead of just looking at credit history, they measure each applicant’s credit potential by looking at factors such as education, current financial health, and future employability and earnings potential.

Their compliance framework has been developed in kind to meet the most stringent requirements set forth by the law, using enhanced identity verification and consistent lending practices to ensure the utmost security and safety. The entire process, from sign up through approval to account management, is simple and frictionless.

Ultimately, they believe credit and lending should be a win-win-win. Helping their customers be successful with credit and become financially independent is good for them, their business, and society, overall.

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Which funding rounds raised the most money?

Funding Rounds

Number of Funding Rounds 
Total Funding Amount 
Deserve has raised a total of $97.4M in funding over 7 rounds. Their latest funding was raised on Aug 27, 2018 from a Series C round.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Aug 27, 2018
Series C - Deserve
7$19M Sallie Mae
Apr 25, 2018
Debt Financing - Deserve
1$50M Keystone National Group
Oct 24, 2017
Series C - Deserve
12$12M Accel
Aug 24, 2016
Series B - Deserve
3$7.1M Pelion Venture Partners
Jun 27, 2015
Series A - Deserve
Dec 1, 2014
Seed Round - Deserve
Dec 1, 2013
Seed Round - Deserve


Related Hubs

Company Tech Stack by Siftery

Deserve uses 18 technology products and services including Google AnalyticsWordPress, and G Suite (formerly Google Apps for Work).

Website Tech Stack by BuiltWith

Deserve is actively using 55 technologies for its website. These include Viewport MetaIPhone / Mobile Compatible, and Google Analytics.

Web Traffic by SimilarWeb

Deserve is ranked 157,548 among websites globally based on its 284,612 monthly web visitors.

Competitors & Revenue by Owler

Deserve has $4.7M in estimated revenue annually. Deserve competes with, and Chime.

Current Team

Number of Current Team Members 
Deserve has 6 current team members, including CEO & Co-Founder Kalpesh Kapadia.
Kalpesh Kapadia
CEO & Co-Founder
Vikash Mishra
VP Engineering
Michael Hallinan
Chief Information Security Officer
Ajay Gopal
Chief Data Scientist
Peyton Hayslette
Product Manager
Aditya Bhandari
Director, User Experience

Board Members and Advisors

Number of Board Members / Advisors 
Deserve has 11 board members and advisors, including Sameer Gandhi.
Sameer Gandhi
Board Member
Jun 30, 2015
Theresia Gouw
Board Member
Jun 30, 2015
Kalpesh Kapadia
Board Member
Blake Modersitzki
Board Member
Jun 30, 2015
Shailesh J. Mehta
May 1, 2015
Raj Date
Jun 1, 2013
Ramamoorthi Ravi
Mar 1, 2013

Past Team

Number of Past Team Members 
Deserve has 1 past team member, Co-Founder, Product, Technology, Security Michael Hallinan.
Person Name  
Title At Company  
Start Date  
End Date  
Michael Hallinan
Co-Founder, Product, Technology, SecurityFeb 2013May 2018

Recent News & Activity

Number of Articles 


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