Company Performance Metrics
- Michelle Teo: Founder & Growth MarketerPast Role: Rounded.com.au, Chief Marketing Officer
Demand Conversion provides B2B demand generation and revenue operations consulting. The firm designs pipeline strategies, aligns marketing and sales processes, and implements lead management workflows. Services include campaign planning, content and lifecycle nurture development, conversion rate optimization, and account-based programs. Teams
configure marketing automation and CRM integrations, build scoring and routing rules, and set up reporting for funnel health, attribution, and forecast visibility. Paid media and SEO advisory focus on targeting, messaging, and budget allocation tied to measurable outcomes. Audits identify gaps across data hygiene, offer strategy, and handoff between channels and sales. Enablement covers playbooks, dashboards, and ongoing program governance to maintain performance. Engagements range from assessments and roadmaps to hands-on program execution and interim leadership. Deliverables emphasize clear metrics, documented processes, and knowledge transfer to client teams.