Company Performance Metrics
- Summit Vishwas: Founder & Owner
DCD – Delicious Chicken Destination is a specialist fried chicken quick service restaurant (QSR) brand headquartered in New Delhi, India.
The brand focuses exclusively on serving high-quality fried chicken with proprietary recipes, bold flavors, and consistent preparation standards. Its signature products include ThunderCrunch™ Chicken,
ThunderWings™, PeriPop™ Chicken, and ThunderStrips™, developed to deliver a distinctive and scalable customer experience.
DCD operates as the dedicated chicken vertical of Yum! Express, a multi-category fast food platform, allowing focused brand positioning while leveraging integrated operations.
The brand is built with a scalable quick service model designed for expansion across multiple locations in India.
DCD – Delicious Chicken Destination aims to become a leading fried chicken brand in India by combining strong branding, operational efficiency, and product innovation.