Company Performance Metrics
Scott Boyd: Co-founderPast Role: SpinMedia Group, General Manager
Dather is a social media marketing application for event sponsors and organizers that expands brand awareness, community, and profits.
Event sponsors and organizers have a captive audience for several hours at major sporting events, concerts, and promotional parties.
As an example, at a recent Glee Tour concert there were thousands of
photos, videos, and tweets uploaded during the event.
This content is important to the experience yet usually it is dispersed throughout the Internet. The event sponsor, Samsung, does not participate and once the event ends they lose contact with the attendees. Also, the attendees donâ€:tm:t have a unified place to share their experience.
Thatâ€:tm:s where Dather comes in. Our service provides value by increasing the level of engagement for attendees as well as non-attendees, and for communication between brand-to-customer and customer-to-customer. The attendees love it because they now have a multi-media scrapbook of the event.
The sponsorâ€:tm:s return on investment is extended beyond what could be created from the event alone.
