Company Performance Metrics
In the Internet economy, change is certain. Market conditions, business processes, supporting systems and data change - faster than ever before. Data is in constant motion, being moved and transformed across the corporate enterprise - in and out of front office, back office and online applications, in and out of decision support, business
intelligence and one-to-one marketing applications.
Business needs change rapidly; organizations must adapt quickly and cost-effectively to new operational or decision-support needs. Workgroups often want to combine their business intelligence applications to leverage common source data, while others want to rapidly construct disposable data marts to respond quickly to changing market conditions.
But current ETML (Extract, Transformation, Migration, and Loading) tools critical to moving enterprise data are an expensive proposition for any corporation today. Current ETML tools are too complex, too expensive, and too programmatic for today’s change-driven environment. Such tools often require days to configure, months to learn, and in many cases, years to customize and maintain - forcing the corporation to wait equally as long to recoup their initial software investment.
In today’s competitive business climate, this is clearly unacceptable.
