Company Performance Metrics
- Phannipha Pichestapong: Co-Founder
Founded in 2017, DataCue is a platform for e-commerce stores to automate website personalization with machine learning. DataCue understands e-commerce business issues and provides practical recommendations using existing data.
Every online retailer finds it challenging to personalize their website - how do you show a customer what they want, when
you have thousands of types of customers and hundreds of types of products. If customers don't find what they want, they leave. Revenue and loyalty are at stake.
DataCue brings machine learning to help e-commerce companies personalize their offerings. We study existing customer purchasing behavior and use that to predict what kind of products the consumer is in the market for. This information is relayed to the website so the techie sees computer equipment and the fashionista sees the latest party dress styles.
