E3/JDA, Stuart Dunkin founded Data Profits in 2007 to solve the real-world problem plaguing retailers today–the disjointed relationship between supply chain data, people and business goals. Data Profits was developed from the ground up as a software as a service solution (SaaS) to solve the pain points in retail supply chain including the inability to receive accurate information that could be immediately acted upon, the dependence of IT for customization and not having the information in a format that was relevant, dynamically distributed and consistent to key stakeholders, outside third-parties and executives.