growth of smartphones, social media and

high-speed networks has accelerated the creation and sharing of massive amounts of media, including photos, videos, playlists and comments every moment, all over the world. Managing social media has become a time-consuming, out-of-control process. User-generated content (UGC) and premium content are stored in many places -- on smartphones, cameras, tablets, PCs/hard drives, cloud storage services and different social media sites and apps -- making it difficult to find, manage and access. Posting content on social media sites requires users to relinquish control over their digital assets. Users are subject to each social media site’s specific terms of service, which poses growing concerns about privacy, ownership and data integrity. Social sites and apps provide limited data to users on the social flow and engagement of their content -- likes, shares, and comments within their walled gardens -- and as a result, estimating social status is mostly a guess, not a true reflection of

aggregated user data. Social media emerged in the Web 2.0 era and has not evolved to the meet the growing needs of

consumers who want more control over their digital content,

brands and engagement.

THE MARKET OPPORTUNITY: The social media market is

primed for disruption as content creators want more control of

their digital media assets, publishing and user analytics.

DaLockr stands ready with the development of the “Open

Content Graph” model and its proprietary digital asset content

management platform. DaLockr has the potential to “de-wall” the social media walled gardens and enable content creators to set their own terms of service for sharing their content across the Internet, transforming social media from a Web 2.0 landscape to an open content ecosystem architected specifically for the next phase of the Internet -- the converging IP media ecosystem.

DALOCKR’s CONTENT MANAGEMENT PLATFORM

DaLockr’s architecture uses open Web and open source technologies to achieve the highest levels of performance and scalability. The multi-tiered architecture consists of the metadata model, data layer, engine, open content graph API and applications. DaLockr’s secret sauce is the contextual DaLockr Engine, which enables it to easily and efficiently scale. The DaLockr Engine simplifies the complexity of managing, sharing, and tracking online digital content. DaLockr’s has an open content graph API, which provides real-time data about the digital assets to integrate with third

party developers and encourage an ecosystem of new content applications and services.