Company Performance Metrics
Silke Steffan: COO
Matt Probert: CTO, Managing Director
Since 2011 we have specialized in helping advertisers and agencies to run boutique data-driven campaigns over programmatic (and some special direct) media.
In the last couple years we have been approached to help clients take more control over their data assets and/or media buying.
We now service clients across the spectrum from
full-service to self-service in the following areas:
- Full service data-driven campaign concept development and execution. Fully transparent costs and billing on % of media or person-day basis.
- Strategic consulting around data and/or media strategy as a precursor to ad-tech in-housing projects
- Project management and execution for in-housing related projects (planning, vendor evaluation, setup, training, recruiting, etc).
- Ad-tech operations as a service. Your ad-tech licenses, our people. Billed on person-day basis. Allows team-building and licensing/setup/operation to happen independently.
- Assistance with licensing in the event you want to prototype a project quickly, try before you buy or just because you can't meet minimums. Access to tier-1 ad-tech with a cost-plus model.
We are an independent company with decades of combined experience using or building Data Management Platforms (DMPs) and programmatic advertising as well as all the surrounding technology.
If you have upcoming projects related to data-driven programmatic advertising or if you just want to learn, we can help.
