Company Performance Metrics
Cups Full is a beverage brand that produces speciality single-serve coffee bags designed to brew like tea bags. The company focuses on 9-gram compostable bags filled with Arabica and Robusta blends that are lab tested for caffeine levels and polyphenol content. Its Pace, Power and Peace ranges target different energy needs, from higher caffeine to
near-decaf options, and can be brewed hot or as cold brew with only water. Cups Full sells directly to consumers via its ecommerce storefront and offers subscriptions, bundles and refills. It also supplies trade and food-service customers using flat and standing pouches for offices, transport, hospitality and events. Distribution includes independent stockists and selected retail partners, and the brand runs an affiliate and creator program that lets content creators earn commission on sales.
