social conversations, articles/blogs, research, projects, sales, support, finance, and legal work flows.Engage external users and communities through public content in the form of a website having your catalog of offerings, blog, and help center to resolve customer issues. You can also track news, blog articles and other web pages related to concepts, people, and organizations with Google Custom Search Engine integration.Manage general communication and collaboration around topics with article and conversation items. Use contact, organization and event item to manage information and interactions related to external stakeholders.