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Critical Logo
Critical Growth Score
33
CB Rank
88913
Heat Score
76
Critical is a social enterprise that provides recycled furniture and homewares made from plastic waste.
Founded
obfuscation
PrivateSeed Auckland, Auckland, New Zealand1-10 www.criticaldesign.nz/
E-Commerce
Furniture
Product Design
Recycling
Overview

Critical
Total Funding
obfuscation
Growth Score
33
Heat Score
76

Total Funding
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Seed raised
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Growth Score33
-31 pts
in past quarter
Heat Score 76
-8 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About Critical

CB Rank
88913
Critical is a social enterprise that provides recycled furniture and homewares made from plastic waste.
Founded
obfuscation
PrivateSeed Auckland, Auckland, New Zealand1-10 www.criticaldesign.nz/
E-Commerce
Furniture
Product Design
Recycling

Funding Rounds

Seed
OBF
in
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Grant
OBF
in
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Grant
OBF
in
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Key People

Details

Operating Status Active
Company Type For Profit
Founders  Adam Ransfield, Rui Peng
Phone Number +64-21-173-9524
Contact Email rui@criticaldesign.nz
Predictions & Insights

Products & Services

Cleanstone Recycled Plastic Panels
Solid panels made from 100% recycled plastic waste, used for interior and exterior surfaces such as countertops, wall cladding, and furniture components.
Kingi Board
A chef-grade chopping board made from 100% recycled plastic materials, designed for durability and sustainability in kitchen use.

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Financials

Company Funding

Total Funding Amount 
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Number of Funding Rounds 3
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
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Seed Round - Critical Logo
Seed Round - Critical
7
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Soul CapitalSeed
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Seed Round - Critical Logo
Seed Round - Critical
7
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Soul CapitalSeed
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Seed Round - Critical Logo
Seed Round - Critical
7
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Soul CapitalSeed
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Seed Round - Critical Logo
Seed Round - Critical
7
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Soul CapitalSeed
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Seed Round - Critical Logo
Seed Round - Critical
7
obfuscation
Soul CapitalSeed

Funding Rounds

Total Funding Amount 
obfuscation
Number of Funding Rounds 3
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Seed Round - Critical Logo
Seed Round - Critical
7
obfuscation
Soul CapitalSeed
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Seed Round - Critical Logo
Seed Round - Critical
7
obfuscation
Soul CapitalSeed
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Seed Round - Critical Logo
Seed Round - Critical
7
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Soul CapitalSeed
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Seed Round - Critical Logo
Seed Round - Critical
7
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Soul CapitalSeed
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Seed Round - Critical Logo
Seed Round - Critical
7
obfuscation
Soul CapitalSeed

Investors

Unlock company funding data, including rounds, dates, amounts, and investors.
Investor Name  
Lead Investor  
Funding Round  
Partners  
Tax Management NZ Logo
Tax Management NZ
—
Seed Round - Critical Logo
Seed Round - Critical
Carl Vink
Tax Management NZ Logo
Tax Management NZ
—
Seed Round - Critical Logo
Seed Round - Critical
Carl Vink
Tax Management NZ Logo
Tax Management NZ
—
Seed Round - Critical Logo
Seed Round - Critical
Carl Vink
Tax Management NZ Logo
Tax Management NZ
—
Seed Round - Critical Logo
Seed Round - Critical
Carl Vink
Tax Management NZ Logo
Tax Management NZ
—
Seed Round - Critical Logo
Seed Round - Critical
Carl Vink
Market Intelligence
People
View Profiles & Contacts
Headcount 1-10 Employee Profiles 1 Contacts 2

Employee Profiles

News

News and Press

News•May 20, 2026
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News•May 14, 2026
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News•Feb 17, 2026
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News•Feb 16, 2026
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

1,064
-87.39%
 in past month

Active Website Tech Count

14Critical is actively using 14 technologies for its website, according to BuiltWith. These include IPhone / Mobile Compatible, Viewport Meta, and  SSL by Default.
Sub-Organizations
Frequently Asked Questions

Where is Critical's headquarters? Critical is located in Auckland, Auckland, New Zealand.Who invested in Critical? Critical has 8 investors including Tax Management NZ and  Anglican Care Waiapu.When was the last funding round for Critical? Critical closed its last funding round on
obfuscation
from a Seed round.Who are Critical's competitors? Alternatives and possible competitors to Critical may include ByFusion Global, MOGU, and  Smile Plastics.How much funding has Critical raised to date? Critical has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
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