Company Performance Metrics
- Tridiv Das: Founder & CEO
Their company has a very humble beginning. It was designed to support the marketing heads of organisations at a strategic level. In our working career, we saw how different branches of advertising and marketing broke apart, forming independent industry segments. So typically if a marketing head wanted to launch a campaign, they will end up briefing
multiple types of agencies, and every organisation will end up giving solution from their segment. So, the event agency will provide an event solution; a social media company will offer a social media solution. It is much like if you have the hammer as your only weapon, you'll end up fixing all the problems as nails. It made the life of marketing heads and managers more daunting. With this segmentation, you are not dealing with the real question and you are forced to deal with different media streams. Our method, on the other hand, was first to discover the real challenge and then to find the most effective means to deal with the problem,
