Company Performance Metrics
Jia Cui: Chief Executive Officer & Founder
Crazy Dog began operation in 2014 with the principle of serving the goods at an excellent price and the concept of "making dogs happy, owners reassuring, society assured" to provide the best quality, healthy and reliable product experience for the pet friends, with many brands such as Crazy Puppy, Mai Shi, Van Kec, Beauty (Cat). Products
include pet food, pet entertainment, pet clothing, pet health care products, pet daily necessities, etc. After three years of rapid development, the company's "crazy puppy" dog food brand has full coverage of Tmall, Taobao, Jingdong and other online sales platforms and offline pet hospitals, pet stores, etc. It has become the leader in Internet dog food sales. In 2016, the sales exceeded 100 million yuan. In 2017, 618 sales reached 9 million. It is estimated that the annual sales will exceed 350 million yuan, and the average annual growth rate will reach 300%. In the future, they will take the vision of building an Internet pet ecosystem as a vision to lead the brand in the whole network of dog food sales. By 2020, the first brand of pet food category with annual sales of over 1 billion will be formed.
