- Santa Monica, California
- Convertro provides a marketing optimization platform that tracks and calculates the ROI of marketing touchpoints across all media.
- David Perez, Gary Gurevich, Jeff Zwelling, David Feldman
- Marketing, Service Industry, Advertising
Convertro provides clients with actionable spend recommendations that empower them to confidently reallocate marketing from unprofitable sources to more profitable ones. Convertro accomplishes this by means of its algorithmic attribution models that meld marketing cost and conversion data, including in-store, with customer marketing exposures captured at the most granular level. This regression-based system, combined with other proprietary technologies developed in-house, affords extreme flexibility and enables Convertro to generate spend optimizations for all marketing channels that a client may leverage, whether online (PPC, SEO, display, affiliate and social, for example) or offline (such as TV, radio and direct mail). Convertro is based in Santa Monica (California), and maintains offices in New York and Israel. For more information, visit: www.convertro.com or find us on Twitter at @convertro or on LinkedIn.
Funding Rounds (5) - $21.9MUpdate
|Bessemer Venture Partners||Series A|
|Series B (Lead)|
|DAG Ventures||Series B (Lead)||-|
|Founder Collective||Series A||-|
|Generation Partners||Series B||-|
|MHS Capital||Series A||-|
|VantagePoint Capital Partners||Series C (Lead)|
Current Team (6)Update
1453 Third Street Promenade
Santa Monica, California 90401