Company Performance Metrics
Jens Silligmüller: Executive Director
LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO has been a reliable multichannel marketing solution for over 25 years for Retail, Grocery, Agencies, and more.
At its core, LAGO is a PIM, DAM, and Marketing Production solution with an integrated checkpoint-based collaborative
workflow, versioning optimization, and proofing system.
LAGO consolidates data and assets from multiple sources in a central repository for use in various marketing channels. Projects for e-commerce, print, mobile, social media, and point of sale can be planned, produced and output directly from LAGO.
By combining data and assets from multiple sources in a unified view, we enable marketers to more efficiently plan projects with better insight. Additionally, complex regionalization and versioning scenarios are easily executed using LAGO.
At the production level, our InDesign plugin brings the assigned data and assets directly to the page. Persistent linking ensures that both data and assets are 100% accurate and always up to date.
