Company Performance Metrics
Morgan Bender: Co-founder & CEOPast Role: Andreessen Horowitz, Partner, Deal Team
Coloring.app is an AI-powered platform that transforms creativity, mindfulness, and technology into a single immersive experience. Designed for families, hobbyists, educators, and creative professionals, Coloring.app lets anyone turn ideas, prompts, or photos into custom coloring pages and books—printable at home or professionally bound.
Whether
you’re an adult looking to relax with meditative mandalas, a parent crafting personalized activity books for your kids, or a teacher creating engaging classroom materials, Coloring.app gives you the tools to generate stunning black-and-white line art instantly. Users can start from scratch using text prompts, upload personal images for transformation, or explore curated templates across themes like nature, animals, travel, fantasy, and holidays.
Coloring.app is entirely web-based—no app download required—and supports high-resolution exports, numbered color guides, and pro-level output suitable for both casual use and retail-quality prints. With a focus on accessibility and ease of use, the platform makes AI-generated design feel approachable and fun for all ages.
Key features include:
AI-powered prompt-to-page generation
Photo-to-coloring-page conversion
Custom coloring book creation with cover design
Optional page numbering (color-by-number mode)
Professional print fulfillment available in select regions
Giftable bundles and commercial license options
Since launching in 2025, Coloring.app has helped over 6,000 users create more than 15,000 unique coloring pages. Headquartered in San Francisco, the company is built by a small team passionate about creativity, family connection, and the mindful joy of analog art in a digital world.
Whether you’re creating a one-off gift or an entire collection, Coloring.app brings your imagination to life—one line at a time.