Overview

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Status
Cognection has been closed
Total Equity Funding
$25k in 1 Round from 1 Investor
Headquarters:
New York, NY
Description:
Cognection offers product comparison and recommendation services for online retailers to provide meaningful consumer experiences.
Founders:
Categories:
E-Commerce
Website:
http://cognection.com
Social:

Company Details

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Founded:
December 1, 2010
Closed:
January 1, 2012
Contact:
18564576639
Employees:
1 - 10 | None found in Crunchbase

Cognection has commercialized decades of research in consumer psychology and behavioral economics, similar to Dan Ariely's work in the book Predictably Irrational, to generate a new type of product recommendation that makes the online retail experience meaningful for consumers by ending frustration, and more profitable for retailers. Our product recommendations combine the most important product attributes with implicit user preference data to enhance the customer experience with easier choice justification. Our logic reads: "Given what we know about your preferences, here are the best products for you. Now let's get you there faster and construct product comparisons that make those products even more attractive." We identify, quantify, and fix human irrationality to nudge consumers to direct customers through the conversion funnel in a manner optimized for better choices that end frustration in e-commerce.

Funding Rounds (1) - $25k

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DateAmount / RoundValuationLead InvestorInvestors
Apr, 2011$25k / Seed1

Investors (1)

InvestorRound(s)Partner(s)
Seed-

Offices/Locations (1)

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  • New York Offices

    989 Avenue of the Americas

    Floor 3

    New York, NY 10018

    USA

Past Team (4)

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