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Shane Paruth is an AI SEO Engineer, digital marketing strategist, and founder of Click2Flow, an AI SEO engineering agency based in South Africa. With over 15 years of experience in search engine optimisation, technical SEO, and digital marketing, Shane specialises in AI SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO),
and semantic search architecture.
He is the creator of the AI-SEO Methodology, a structured framework designed to help artificial intelligence platforms such as Google AI Search, ChatGPT, Gemini, and Perplexity understand, cite, and recommend brands within generative search results. Independent AI testing has scored the methodology highly for machine comprehension and AI citation readiness.
Shane is also the author of the AI SEO Playbook and creator of the A-S-A-P Authority Model™, a proprietary framework for building digital authority, entity recognition, and AI discovery signals across search ecosystems.
Through Click2Flow, Shane helps businesses across South Africa and internationally improve their visibility across both traditional search engines and AI-driven platforms by building structured, scalable, and high-performance digital ecosystems.
