Company Performance Metrics
Citrus Media is one of the independent media houses that has three main revenue segments such as digital, events, and publications.
Citrus Media's primary operation is in the wedding industry. Together with Nanyang Inc., Citrus Media organizes the Blissful Outdoor Wedding Show, A.K.A. BOWS which is a three-day event held thrice yearly in
January, April, and October. BOWS has a track record of an average event sales of $5 to 6 million and attracts about 2,000 to 3,000 couples every time. The company has recently decided to focus on expanding its digital space, where it generates revenue through transactions, listing fees, and advertising.
The company also offers a digital platform named BlissfulBrides which was set up in 2012 and is Singapore’s 2nd largest online wedding platform.