digital assets. By partnering with retailers to put extensive shopper data to work at scale, the CitrusAd platform and real-time relevancy engine creates a more personalized shopping experience and delivers greater ROI for marketers through cost-effective digital ad campaigns whilst providing profitable revenue stream for retailers. The company has grown to become one of the technology leaders in retail media, partnering with the world’s biggest retailers including, Ocado, Sainsbury’s, Woolworths, Coles, Albertsons, Target, Groupon, Petco, Wakefern, Kohl’s, Lowe’s, Majid Al Futtaim Retail – Carrefour and many others.

CitrusAd enables brands to launch and review cost-effective advertising campaigns across the full customer journey in one single platform. CitrusAd was named a leader in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 and described as “punching above its weight”, offering “superior on-site search, display media and measurement capabilities in an easy to use platform”, which offers “flexibility, ease of use and stellar reporting”. CitrusAd was also ranked as the second fastest growing tech company by Deloitte in the Deloitte Fast 50. Later that year, CitrusAd was acquired by Publicis Groupe for a reported $205m aiming to bring the first unified on-site and off-site self-serve platform to market, which it successfully accomplished in July 2022.