Company Performance Metrics
- Nicoleta Mocanu: Founder & CEO
ChrysalisX is building the shade engine the beauty industry has been missing.
Today’s virtual try-on tools rely on visual filters that simulate appearance but fail to reflect how products look on real skin under real-world lighting. The result is a costly gap between expectation and reality—driving billions in returns, eroding consumer trust, and
leaving shade matching unsolved across the full spectrum of skin tones.
ChrysalisX Core is a physics-based shade-matching engine powered by real-world lighting models, advanced color science, and diverse skin data. Instead of approximating color, it predicts how cosmetic products truly appear on skin across lighting conditions—using optical modeling and modern generative rendering.
This approach transforms shade matching from a visual guess into a measurable, repeatable system.
The opportunity is substantial. The global beauty and personal care market exceeds $600B, and shade mismatch remains one of its most persistent and expensive problems. Consumers with deeper skin tones are disproportionately underserved, creating both a major market gap and a clear equity imperative.
ChrysalisX delivers its technology as a B2B API, enabling seamless integration across e-commerce, in-store experiences, and next-generation virtual try-on platforms.
Founded by Nicoleta Mocanu, a Senior Site Reliability Engineer with over a decade of experience in large-scale infrastructure and AI systems, ChrysalisX is built on a core insight: shade matching is not a filter problem—it’s a physics problem.
Women-founded. Based in Seattle, Washington. Pre-seed.
