Company Performance Metrics
Chowkbazar is an on-Demand Grocery Delivery Online Store, where you can buy all grocery and home essentials delivered in minutes with innovative rewards-based customer acquisition & retention systems.
In Bangladesh, most of the e-retailers do spend a lot of money for acquiring new customers, on the other hand, they further spend tons of offers
to retain them, even most successful on-demand grocery delivery sites in Bangladesh were unable to retain its customer even after a couple of months after its acquiring.
On the other hand, every few months of intervals we have witnessed some new players come into this arena, provide deep discounts and get into the market, when their pocket dries up they run out of the business.
To resolve these issues at Chowkbazar, we have developed an innovative reward-based customer acquisition and retention system where :
-To acquire new customers: instead of providing them upfront discount we give them some SuperCoins , through which they may purchase some specific products for free. -On the other hand, each time they do purchase from us, they can collect some redeemable SuperCoins ( 5 SuperCoins for every 100 Taka Spending: i.e 5%).
Instead of giving them a 5% discount upfront, we retain the customer interest by giving them 5 Supercoins.
The redeem option is quite interesting: The customers may redeem their Supercoins either by purchasing some Specific Products from us for free ( which are normally high-margin items), or they may redeem SuperCoins with some of our affiliate partners( on the process).
