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CHOICE42 is a Christian anti-abortion organization that focuses on public messaging and practical support for women experiencing unplanned pregnancies. The organization produces online media, including viral videos, series such as EXPOSED, and educational content addressing abortion, in-vitro fertilization, fetal cell lines, and related bioethical
topics. CHOICE42 operates online outreach to connect with abortion-minded women, explains abortion procedures from its perspective, and directs users to information resources on pregnancy and alternatives to abortion. It coordinates assistance through programs that help with baby supplies and essentials via an online registry model and a network of churches. The organization also creates and distributes pocket-sized drop cards used during activism to connect pregnant women with its support channels. CHOICE42 engages churches with educational resources, suggested actions, and training links aimed at mobilizing congregations around its advocacy work.