Company Performance Metrics
Charm Weddings provides wedding planning content and tools through its website CharmWeddings.com. The company publishes articles and checklists covering wedding budgets, etiquette, invitations, attire, beauty, receptions, food, music, vows and honeymoons. Charm Weddings offers inspiration and practical guidance on topics such as wedding dresses,
bridesmaid attire, groom style, décor, flowers, venues and photography. It also runs the Charm Weddings Toilet Paper Wedding Dress Contest, an annual design competition challenging creators to craft wedding gowns and headpieces from toilet paper and simple materials. The contest includes online entry, finalist selection and live finale events, and collaborates with sponsors and guest judges. Charm Weddings additionally maintains a shop section with wedding gifts and planning tools and distributes an email newsletter.
