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Character Logo
Character Growth Score
23
CB Rank
27087
Heat Score
62
Character is a modern home improvement brand for the next generation of home dwellers.
Founded
obfuscation
PrivateSeed Chicago, Illinois, United States1-10 withcharacter.com/
Consumer Goods
DIY
E-Commerce
Home Improvement
Home Services
Lifestyle
Overview

Character
Total Funding
obfuscation
Growth Score
23
Heat Score
62

Total Funding
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Seed raised
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Growth Score23
-32 pts
in past quarter
Heat Score 62
-14 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Events
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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+2 more milestones
See more interactive data and historical milestones on desktop for the best experience

About Character

CB Rank
27087
Character is a modern home improvement brand for the next generation of home dwellers.
Founded
obfuscation
PrivateSeed Chicago, Illinois, United States1-10 withcharacter.com/
Consumer Goods
DIY
E-Commerce
Home Improvement
Home Services
Lifestyle

Funding Rounds

Seed
OBF
in
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Pre-Seed
OBF
in
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Pre-Seed
OBF
in
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Key People

Details

Legal Name Character Home, Inc.
Operating Status Active
Company Type For Profit
Founders  Alex Onsager, Suzanna Schumacher
About the Company
Character is a modern home improvement brand for the next generation of home dwellers.
Contact Email hello@withcharacter.com
Diversity Spotlight 
Women Founded
Women Led
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

The Toolbox
A comprehensive tool set containing multiple hand tools organized in a durable toolbox for home improvement tasks.
Project Kits
Pre-assembled kits combining tools, supplies, and instructional videos for specific home improvement projects.

Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
  • Export up to 2k results/month for analysis
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  • Preview private company insights and predictions
Financials

Company Funding

Total Funding Amount 
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Number of Funding Rounds 4
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
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Seed Round - Character Logo
Seed Round - Character
5
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Untapped CapitalSeed
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Seed Round - Character Logo
Seed Round - Character
5
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Untapped CapitalSeed
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Seed Round - Character Logo
Seed Round - Character
5
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Untapped CapitalSeed
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Seed Round - Character Logo
Seed Round - Character
5
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Untapped CapitalSeed
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Seed Round - Character Logo
Seed Round - Character
5
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Untapped CapitalSeed

Funding Rounds

Total Funding Amount 
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Number of Funding Rounds 4
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Seed Round - Character Logo
Seed Round - Character
5
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Untapped CapitalSeed
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Seed Round - Character Logo
Seed Round - Character
5
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Untapped CapitalSeed
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Seed Round - Character Logo
Seed Round - Character
5
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Untapped CapitalSeed
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Seed Round - Character Logo
Seed Round - Character
5
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Untapped CapitalSeed
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Seed Round - Character
5
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Untapped CapitalSeed

Investors

Market Intelligence
People
View Profiles & Contacts
Headcount 1-10 Employee Profiles 2 Contacts 3

Employee Profiles

News

News and Press

News•May 12, 2026
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News•May 5, 2026
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News•Apr 1, 2026
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News•Mar 25, 2026
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

2,507
140.6%
 in past month

IT Spend

$42KThis year, Character is projected to spend $42K on IT, according to Aberdeen.

Active Website Tech Count

13Character is actively using 13 technologies for its website, according to BuiltWith. These include Common Crawl, DNSSEC, and  Google Cloud.
Sub-Organizations
Frequently Asked Questions

Where is Character's headquarters? Character is located in Chicago, Illinois, United States.Who invested in Character? Character has 16 investors including Untapped Capital and  Connetic Ventures.When was the last funding round for Character? Character closed its last funding round on
obfuscation
from a Seed round.Who are Character's competitors? Alternatives and possible competitors to Character may include IRWIN, Ideal Industries, and  888 Manufacturing Corporation.How much funding has Character raised to date? Character has raised
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.
Who We Are
What We Do
Helpful Links
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